CASE STUDY

Raytek Industries wanted to 'up their marketing game' with eye catching graphic design. Smart-Ink has been designing a wide variety of print media for Raytek Industries for several years including tradeshow graphics, ad design for publications, and promotional marketing materials such as postcards, notepads and business cards.

Raytek needed some product shots of a new piece of equipment they needed to promote. Smart-Ink arrived at Raytek industries with camera in hand, ready to shoot on-site. These images were edited, isolated and retouched in Photoshop. Waiting for ideal lighting conditions for outdoor photography saved time and money in the long run and made a higher quality end result possible. These product photos are now used in a wide variety of promotional print media for Raytek.